Search terms are intended to help the end customer finding a product. Either they are directly used by the shop for the search within the shop or they are registered as SEO so that products can be found e.g. with a Google search. Search terms are part of the master data and should therefore be created as generic as possible, so that they can be exported to all channels supporting search terms.

Recommended are at least 5 search terms with up to 50 characters per term. Use expedient, significant search terms which a customer may use to find this product.

Superordinate element:

• Product – PRODUCT

See also:

• Multilingualism

Example XML