Brand – P_BRAND

A brand should always be assigned. The usage is agreed upon channel and merchant, for example if only main brands or also sub-brands are used and how products without brand should be indicated if applicable. The brands maintained by the merchant may adjusted channel-specifically before transferred to the channel.


Node Mandatory Data type (Length) Description
P_BRAND Y Brand of the product
Attribute: identifier Y Flag for referencing; at TB.IO, the identifier is always "name".
Attribute: key Y String(100) Value for assignment statement, i.e. name of the brand
Attribute: name N String(100) During import, this attribute allows to fill the designation field.

Superordinate element:

Example XML

<P_BRAND identifier="name" key="Superjackenmeister" />