Example p_name

<P_NAME> <VALUE xml:lang="de-DE">Outdoor-Jacke Reinhold</VALUE> <VALUE xml:lang="en-US">Outdoor-Jacket Reinhold</VALUE> </P_NAME>

or

<P_NAME_KEYWORD> <VALUE xml:lang="de-DE">Outdoor-Jacke</VALUE> <VALUE xml:lang="en-US">Outdoor jacket</VALUE> </P_NAME_KEYWORD> <P_NAME_PROPER> <VALUE xml:lang="de-DE">Reinhold</VALUE> <VALUE xml:lang="en-US">Reinhold</VALUE> </P_NAME_PROPER>